BURGER KING CASE STUDY Term Paper Example | Topics and Well Written Essays - 1250 words

BURGER KING CASE STUDY - Term Paper ExampleExperts suggested that the campaign was a arrive at indicator that Burger King was the favorite burger of the Ameri assholes. This is because consumers ate Whopper more often than the other products. The campaign excessively doubled Whopper sales in the quarter that ended on December 2007. The burger excessively got a replica of Whopper at Madame Tussauds in the same year. The campaign was able to reach both the overage and the young. It was to a fault well received by the advertising and branding experts (Faheem 3). The Pros and Cons of Using Viral Marketing Campaigns to enkindle a Product Consumers are capable of spreading online information about services and products to their peers through send on e-mail through viral marketing campaigns. Because the information spreads very fast and through the online medium, it cannot be embarrass by geographical boundaries. Therefore, it has the ability to reach many potential customers within a very curtly time (Dekimpe, Gijsbrechts, and Wuyts 257). Viral marketing assists a military control to remain afloat in the competitive business world through a strategy that is easy to incorporate in a defined buyer-society and vest the unattached audience with marketing tips, guidance, and training. The word of mouth idea strengthens the peer-to-peer recommendation of the service or product. It also assists the business to get revenue from local interest in the scheme (Borade 1). There are assertable risks linked with the use of viral marketing campaigns. When the heart spreads like a virus over the internet, it is knockout to gain control of the process again. Furthermore, because the customers are free to spread any message, it is impossible to control the message they are writing to their peers. When consumers are unable to edit the message, they are less likely to spread the message thus making the campaign ineffective. If the process of spreading the messages gets out of control, it may cause logistical issues such as high costs and slowing down of the Web sites (Dekimpe, Gijsbrechts, Wuyts 261). Thus, the process can be expensive to the confederacy if gets out of control. Factors That Resulted In the Success of the Whopper Freakout Campaign The success of the Whopper Freakout campaign can be asserted by the innovative advertising campaigns that Burger King had run back in the deep 1950s. The most successful of all the campaigns was the 1974 Have it Your Way campaign, which motivated customers to order a burger the way they preferable it. In the following years, the fast food company has launched a number of innovative and unconventional campaigns that back up Burger King in increasing its visibility among the target customers and promote its products. Another factor that can be attributed to its success is the fact the campaign featured a viral marketing website, which was composed of the videotaped consumer reactions. The campaign was al so backed by other promotional components such as print, online ads, and TV advertisements. A reputable company CP + B. designed the advertisements (Faheem 3). The Whopper Freakout campaign generated a lot of interest among the target consumers who consisted of the technology savvy youngsters and it rapidly spread by the word-of-mouth marketing (Faheem 3). In other words, the campaign made people spring talking about the products as they even spread through the internet. Word-of-mouth marketing puts the brand flat into the conversations among