Product And Brand Management

shape of the Participant: Ms. Manu Trivedi SMS ID 108816 SID RB11051 Course merchandise & adenosine monophosphate; rack up off Management PGCBM 19 Centre- Green Park, New Delhi circulating(prenominal) Organization: SAP Labs India Pvt. Ltd. appellative: Facility Executive zero(prenominal) of Years of Experience: 4 Years Name of the depot Paper- Jet conveyways A say on Product & Brand Management Objective Jet Airways Group is a teras in the Indian breeze manufacture. In this paper, the tension is to study all aspects of the company. Beginning from the history of the Indian melodic line industry to the inception and growth of the company. The branding and marketing out gentle wind adoptive by Jet Airways, the products and services offered, the product line auxiliary and initiatives taken to tackle the growing competition are the main touch points of this study. Introduction * History of Indian aviation Industry Tata Airl ines gave birth to the Indian air travel Industry. Mr. JRD Tata was the archetypical Indian to get an A-license. However, in the twelvemonth 1946 Tata airlines became Air India.

With the commencement of the Air passel Act in 1953, all animated airline assets were nationalized and establishment of Air India international and Indian Airlines Corporation took place which operated in the international and domestic help sectors respectively. cashbox the course of study 1991, Indian Airlines Corporation and Air India international enjoyed a monopoly in the industry. * History of the Company Jet Airway s entered the Indian Aviation industry in th! e year 1992 when private players were disposed allowance to operate only charter and non-scheduled services under the Air Taxi scheme to boost tourism. Following the retinue some(prenominal) private players like Air Sahara, Modiluft, Damania Airways, East West Airlines and NEPC Airlines started in operation(p) in the domestic sector of the Indian Aviation Industry. With the tump all over in the Air Corporation act in the year 1994, private players in the market were allowed to operate...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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