Personal Selling Essay -- essays research papers

Index1.     The Organization What it is and what itdoes2.     The Products and operate marketed3.     The role of personal selling in the promotional mix4.     A description of the salespersons job5.     The selling processSRCC trading DEPARTMENT1 The Organization what it is and what it doesThe avocation subdivision is the preferred supplier of Agricultural Chemicals, Fertilizer, Packhouse and General Farming Requisites in the Sundays river Valley.MissionThe Trading section supply and sell Agricultural Chemicals, Fertilizer, Packhouse Material and General Farming Requisites to citrous fruit Growers and Private Packhouses in the Sundays river Valley.A knowledge-able ,skilled, trained and motivated staff who ar focus on excellent client- table service by ensuring competitive prices on products, tune availability and technical advice .The objective of the Trading Department.The primary objective of the Trading Department is to supporter the shareholders of the Company in maximizing the profits of their work operations.The substitute(prenominal) objectives of the Trading Department are     Economic efficiency.     Good Image.      supreme client support.     Growth and development.In ConclusionThe management of the Trading Department must on a continuing and long term radical stay focused on providing farming requisites and in so doing assist in keeping production costs of the farming units as low gear as possible. The Trading Department must strive to achieve its secondary goals to make this possible.2 The Products/Services marketed     The long-term objectives of the Trading Department are dependent on determining the needs and wants of the citrus-growers, private pack houses and some other target markets and satisfying these more effectively than ou r competitors .     The Trading Department follows the descent perspective on marketing - consumer retention, consumer loyalty and consumer service ( or service quality).     Regular (every alternative month) memos and circulars will be posted to our customers to motivate and to set their ... ...cal support needs."The presentation is more about establishing a relationshipas a growing account .If there is no sale or order at the end of the presentation, at least bequeath clear-sighted why not. Is there some reason why we cant take deal of this right now?"Agreeing on the nigh step is as equitable as any order once the presentation is done. "Never leave without some kind of agreement as to where the customer-seller relationship is going next appointment, calls to be made," Also, knowing when to leave is important. "Once you ask for, and receive the order, it is appropriate to leave. mediocre say thank you and move on. You dont want to outlast your welcome."But sales managers and some salespeople havent realized that the decision-making time has lengthened. "The customers dont want to make their decisions until they are short sure. After the presentation, most salespeople just give up too soon. finagle the process of keeping in touch with the prospective customer. Because when they do go down to make a buy, and you happen to be off their radar, theyll go to the next person. Not managing your follow through is how sales are lost."