The Groundswell

20 08 EX Bo ok a va i la ble CE M ay RP To scan more prattle ground well.forrester.com T CHARLENE LI Forrester Research JOSH BERNOFF winning in a world change by accessible technologies ground swell HARVARD BUSINESS PRESS  bailiwicks part one. consciousness the groundswell 1. why the groundswell and why now? 2. jujitsu and the technologies of the groundswell 3. the social technographics indite part two. tapping the groundswell 4. strategies for tapping the groundswell 5. listening to the groundswell 6. talking with the groundswell 7. energizing the groundswell 8. helping the groundswell back down itself 9. include the groundswell part three. the groundswell transforms 10. how connecting with the groundswell transforms your company 11. the groundswell within your company 12. the futurity of the groundswell To learn more visit groundswell.forrester.com Excerpted from Groundswell: Winning in a institution Transformed by Social Technologies, by Charlene Li and tantalize Bernoff, coming May 1st from Harvard Business Press. secure 2008 Forrester Research, Inc. what is the groundswell? allows de?ne our terms. In 2006, Forrester Research released a musical theme called Social Computing.

18 We had identi?ed a appargonnt cause happening online. People were using tools to link up with each(prenominal) separate in various ways, and those trends were threatening to companies. Already in this chapter weve talked astir(predicate) blogs and member-driven news sites, the likes of digg.com. The groundswell trend also includes social networks, like MySpace and Facebook, and us! er-generated content sites, like YouTube and Helium. Tools like del.icio.us, which lets people touch and conduct Internet bookmarks with each other, are part of the trend, as are sites like Wikipedia, where people build a content preference together. (Well describe all these technologies and more in chapter 2.) further we accentuate to take a broader view of this phenomenon, one that encompasses non just instantlys technologies...If you want to get a full essay, rewrite it on our website: OrderCustomPaper.com

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